“No More Mayo”

This case study features highlights from the Miracle Whip takeover of the small southern town of Mayo, Florida. The campaign took place over the course of four days working alongside local leaders of the community to convince residents and outside world that Miracle Whip had taken over. This stunt was awarded the “Cannes Silver Lion: Guerrilla Marketing and Stunts” as well as “The Drum Marketing Awards US: Advertising Strategy” award in 2019.